St. Cream

Saint Cream is a Hamburg-based concept store that offers a distinct selection of casual and fine clothing, shoes and accessories from brands around the world. Assigned to redesign their brand to better suit a more mature approach to the store concept, we wanted the identity to reflect the same emphasis on timeless design and great quality that goes into the selection of their goods.

The design also pays homage to Hamburg’s long history as a port city by incorporating elements inspired by nautical symbols and the architecture of neo-gothic warehouse facades. The shop’s interior is built entirely from reclaimed shipping palettes.

Lookbook photography shot at Klavže 28, Slovenia.