Gruenanteil is a non-profit organization and interactive platform for green city spaces and urban gardening. Their goal is to support numerous projects, from small-scale neighborhood gardening to entire parks, by the exchange of knowledge, skills, resources and tools. A core element for Gruenanteil will be the website with an interactive map, where users can register their ideas and projects for everyone to experience.
We created the design with a strong focus on DIY and built the identity around a palette of colors and graphical elements, that is, when combined, just as flexible as nature itself. A custom typeface and the use of seed paper for plantable business cards round up the character of this very unique project.
Photos by Ulrich Gerlach